Case study · AP-HM, Marseille University Hospital

In neonatal intensive care, it is the parents who say thank you

The first public hospital department in France to deploy Listen Leon. In ten months, 54 collective thank-you messages, written by families and by the care team itself. One poster, one QR code, and the words arrive.

Neonatal intensive care unit

July 2025 → April 2026

Ten months in, here is the balance sheet

54

collective thank-you messages approved and delivered to the teams.

153

healthcare professionals from the unit registered on the platform.

9%

of families wrote a message, with no reminders and no obligation.

249

characters per message on average. Some are full letters.

Listen Leon platform data, July 2025 to April 2026.

Listen Leon poster with a QR code in a hospital unit

The context

Families who want to say thank you, and no way to do it

A neonatal intensive care unit welcomes families at the worst moment of their lives. Staff support tragic situations, day and night.

Parents want to say thank you. Sometimes they leave a box of chocolates on a counter, sometimes a handwritten card that gets lost, and very often nothing at all, because discharge day is a blur.

Meanwhile, care teams almost never hear about what they did well. What travels back to them are incidents and complaints. That is the mechanism we describe in our guide on the lack of recognition.

The rollout

Four building blocks, and the unit is equipped

1

QR code posters in the rooms, at reception and in the staff room

The communication kit shows real photos of the unit's own teams, not stock imagery. That is what makes people act.

2

Six training sessions for 40 to 50 professionals

Culture before technology. Our recognition training explains why recognition matters and how to express it well.

3

No-account access for families

Parents scan with their own phone and write within minutes, whenever they feel ready. Written or voice message.

4

Moderation before delivery, and a loop that closes

Every message is reviewed before it reaches the team. Staff then react with an emoji, which closes the loop with the family.

See the full steps to deploy a recognition programme

360° recognition

Who thanks whom?

Families, relatives and staff all use the same platform. That is the definition of 360° recognition, and no other tool on the market allows it.

48

messages from families and relatives

+

6

messages between colleagues

=

54

approved collective messages

Seven teams recognised, including the cleaning team

Neonatal intensive care accounts for 37% of the messages, the most emotionally intense. But the fact that the cleaning team is named explicitly shows that families see the hospital as one whole. This is systemic recognition, not just medical recognition.

What the families wrote

Words nobody would ever have heard

“ To the whole neonatal intensive care team, thank you. Thank you for those three weeks with our son. Three suspended, exhausting weeks, carried by your presence. In a place where everything is fragile, you were far more than carers. You were landmarks, reassuring voices, attentive hands, deeply human hearts. ”

The parents of a newbornJanuary 2026

“ With all my heart I want to thank you for every second you gave me and my parents. My mum went through some harder days than others, but you knew how to reassure her with the right words and the right gestures. Today is my discharge day. ”

A baby and their parentsFebruary 2026

“ Beyond the technical and the professional, every one of you is a beautiful soul, a remarkably human person. You are our guardian angels. ”

The father of a newbornAugust 2025

“ Thank you for your kindness through the nights we spend together, the eventful ones and the quiet ones. To me you are far more than a work team. ”

A team member, peer-to-peer messageAugust 2025

Authentic messages left on the platform, anonymised for this page and translated from French.

The head of department's view

“ It creates a precious bond ”

Prof. Tosello confirms the point most hospital directors worry about: the platform does not replace the letters and gifts families already leave. It adds a channel, it removes none.

Medical leadership buy-in is the condition for any successful hospital rollout. Here it is secured, and on camera.

Prof. ToselloNeonatal intensive care, AP-HM Hôpital Nord, Marseille · interview in French

Message analysis

What these words reveal

Humanity at the heart of technical care

Medical terms are almost absent. The dominant vocabulary is human: humanity, gentleness, heart, kindness. Parents do not thank the team for the care, but for the way it was given.

The unit described as a refuge

Families talk about guardian angels, a second family, a cocoon. In neonatal care, that sense of emotional safety is vital for vulnerable parents.

Staff named individually

Families use first names. Recognition moves from the collective to the individual, the most powerful form according to research on recognition at work.

Recognition for the invisible

Several messages salute the night team, the availability at 3 a.m., the eventful nights. Families recognise what usually nobody sees.

The strengths recognised

Kindness, listening, professionalism

The strengths most often named by families and colleagues across the 54 messages.

What the research says

Brun and Dugas's four dimensions, expressed spontaneously

The messages cover all four dimensions of recognition described by Jean-Pierre Brun and Ninon Dugas: the existential dimension, when a nurse is named by their first name, the work practice dimension, in the gentleness of the gestures, commitment, in the night team and the constant presence, and results, in going home.

Families who have never read a research paper spontaneously express a model that science took years to formalise. We break that model down in our guide to the science of recognition.

The Listen Leon difference

The only platform that opens the door to the outside

Most recognition tools stay locked inside the organisation: colleagues thanking colleagues, sometimes a manager.

Listen Leon lets a patient, a parent, a resident or a family thank the people who care for them. In a hospital, that difference is not technical. It changes the very nature of the messages teams receive.

Ten months after launch, the flow has never stopped. This was not a novelty effect.

Do you run a hospital department or a care facility?

We install the programme within weeks, posters and training included. Thirty minutes is enough to see whether it makes sense for you.

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