Our values
Discover our 5 values
Gratitude as a daily routine
We believe in the transformative power of gratitude. By recognizing and appreciating everyone’s contributions at their true value, we help create workplaces and communities where positivity, collaboration, and collective growth can truly flourish.
Science as our foundation
Our solutions are grounded in rigorous scientific research in positive psychology, management, and neuroscience. Every feature we design is built to strengthen engagement, trust, and well-being — in measurable and sustainable ways.
Perseverance as our driving force
Building new habits takes time and persistence. We guide organizations through this cultural shift, helping recognition and kindness become natural, daily reflexes shared by all.
Inclusion as our inspiration
A true culture of recognition leaves no one behind. We promote kindness, empathy, and active listening so that everyone feels seen, respected, and valued — regardless of their role, age, or background.
Humanity at the heart of our actions
Behind every message of recognition lies a person, an emotion, and a story. We put humanity at the center of everything we do, convinced that recognition is the first step toward a more caring and positive society.