CORPORATE CULTURE: the key factors to federate

You wish to create a powerful team?

Do you want to strengthen the cohesion within your company? 

Here are the key factors contributing to a positive culture:

  • The feeling of belonging
  • The feeling of usefulness
  • Flexibility
  • Fairness
  • The spirit of learning
  • Recognition

Sense of belonging

It's a fact. Creating a work environment where employees have a sense of belonging increases business results. BetterUp Inc.'s 2019 study, highlights that a strong sense of belonging is linked to a 56% increase in job performance, a 50% decrease in turnover and a 75% reduction in sick days. 

For a company with 10,000 employees, this would translate into annual savings of more than $52 million.

Also, employees who have a higher sense of belonging are 167% more likely to recommend their company to others. 

Giving employees a voice and inclusion in the development of the corporate culture helps to build a healthy, supportive, flexible work enviroment with a thriving culture.

Mark Ridgeon, Chief of Staff

Sense of purpose

Contribution provides a sense of purpose. The opportunity to contribute to an organization's mission and vision, as well as its success, is one of the top reasons for applying and remaining with the company. Employees feel more connected and engaged when they contribute. 

Today, the key mission of leaders is to offer each member of their team the opportunity to contribute and to understand the impact of their contribution on the company and more broadly on all its stakeholders.



Flexibility is not only about where and when work is done, but also how it is done. If managers try to create "mini-me's", it is a sign of a lack of flexibility. 

Above all, flexibility is a "soft-skill" or key behavioral skill for a manager. It corresponds to acceptance, receptivity, taking into account all reality "as it is". Flexibility is the ability to start again, to bounce back, to rebuild.



It is not enough for companies to be diverse and inclusive, they must also be equitable. That means treating everyone fairly and equitably. A diverse, inclusive and equitable company requires ongoing training and education to help employees recognize their inequitable and exclusionary behaviors. The opinions of employees must be measured and highlighted in the workplace.


One of the most exciting aspects of a culture of belonging is encouraging all workers to maintain a continuous learning process that enriches their contribution. 

The learning mindset encourages all employees, at all levels of the organization and at all stages of their careers, to continually develop and grow.



Recognition is the centerpiece, the foundation of your positive corporate culture, without it, nothing works. 

To answer in a sustainable and sincere way to the growing demand for recognition of the new generation (but not only, recognition is a fundamental and universal psychological need), encourage positive feddback between employees.

Receiving positive feedback stimulates the parasympathetic nervous system, making the individual feel more comfortable and motivated to deliver good results. Positive feedback is therefore rewarding, motivating and increases the commitment of employees over time. It creates a positive dynamic in the team and helps to increase productivity.

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